The Perfect Kickstarter Campaign Mix
If you haven’t gotten funded on Kickstarter and you want to get funded on Kickstarter–you should learn from those who did get funding. Ask them for tips. Watch their videos. Why are they doing what they are doing? Why are they showing what they are showing? What is the response like from the community? This will only get you so far and probably won’t get you funded. So what will?
The main ingredients is a great project + great support. Stir in a twist of fun. Bottoms up. Not so easy, is it? Track with me for a minute and I’ll show you a key that will boost your Kickstarter project funding. I want to show you a story first.
It’s funny that right when you want to write a post about something, your eyes tend to be heat seeking missiles toward every inclination of the topic. — Sort of when you finally buy a new car and suddenly everybody on the road is driving the same type of car you just bought. Maybe the same thing happens to you when you go to name your baby and everybody has the same name, or when you come up with an original comic idea and suddenly everybody seems to have the the same idea as you.
This is an interesting phenomenon. But it is more than just coincidence–it is called selective attention. We pay attention to the things most relevant to us. We could care less about anything else in the world. And to get our attention on things even of the utmost importance is very hard to do. That is why it is difficult — nay impossible to get your message, your comic book, your talents, your creations before other people to get you that next job, or art show, pitch that next story to editors, or get a successful kickstarter campaign.
If you have created an awesome story or comic, and want to pitch it, chances are your entire world is wrapped up in it. You breathe it, dream of it, obsess over it, and wonder why in the world no one cares about it. Did you ever think the people viewing it, may not like it because they are obsessed with their own world?
Don’t feel rejected. Take what criticism you can. If your art, your story, your pitch is not shockingly good enough, powerful enough, different enough, or clever enough to lurch the reader, or viewer out of their world into yours, you may have failed–
—Or you may have just shown it to the wrong person.
You can take it back with you and rework your stuff, make it better–rework, rework, rework. Or you can simply show it to someone else. Eventually, you will make the connection you need to start to get some momentum for your work and keep your spirits high. Find someone who believes in what you are doing. Make more stuff for that one person and keep getting better. As more and more people enjoy what you produce, you will gain more confidence and thereby create better work. Plus you have an audience you are actually creating for. Even if it is an audience of one.
I’m pretty sure you can find someone in this world who likes your stuff. Start there and move up. As more and more people like your stuff, they’ll tell their friends. When you have a cult following, it will be easy to put almost any project on Kickstarter, let your fans know about it, then get it funded.
It is easy to see where you can go, when you know where your creations are at realistically in comparison with everyone else in the world. It is more important to find out who you are connecting with than it is to show your creations to even the top comic editors in the business who not only don’t care about your world, but have their own creations they try to get published.
Sure enough there is many stories of people who throw their project up on kickstarter and get funded first try, but you are not one of those people, or you wouldn’t be reading this post. Put in a little work before hand to connect with your audience first. It will pay off.